He has campaigned against the corruption of the traditional political class and emphasizing his image as a successful entrepreneur who can transform Colombia.
[75] He has fully financed his own campaign, and has promised to “clean” the country of corruption.
[76] He has also promised “major budget cuts,” eliminating the use of presidential planes and helicopters and donating all the money he receives as president.
[77] He said he would give financial rewards to citizens who report corrupt state officials.
[78] He has pledged to strengthen law and order and create jobs.
[79] He has in addition praised
Andrés Manuel López Obrador for his "anti-corruption efforts."
[80] He has been dubbed as the 'king of TikTok' on several occasions because of his large following and his extensive campaign during the 2022 presidential elections on
TikTok.
[81][82][83] He does not claim to be on the right or the left,
[84] with
NACLA describing his political position as a
pragmatic centrist,
[85] Reuters describing him as
centre-right,
[86] while other analysts have struggled to label him.
[87] He has been described as a
populist and compared to
Donald Trump and
Silvio Berlusconi.
[88] He supports the decriminalization of abortion under certain circumstances, as well as the legalization of marijuana for medical use.
[89] He declared himself in favor of
same-sex marriage,
adoption of children by same-sex couples and
assisted suicide.
[90][91] He also supports: lowering the
value-added tax from 19% to 10%; a
basic income for all senior citizens (regardless of past contributions or lack thereof) and potentially those near or below the poverty line; progressively writing off debt for students in
estrato 1 and 2 (including active students, and those with the best grades); increased access to higher education in the regions;
universal health care; switching from a punitive to a rehabilitative attitude towards drug addiction; granting
Olympians and world record holders from the country state pensions; increasing social payments for successful sportspeople to up to
COP100,000 per day; a 50% quota for women in public service and the presidential cabinet; welfare payments for those that maintain (rather than cut down) forested areas; and limiting
fracking unless it meets environmental conditions