The game's debut trailer was released on October 20, 2016, depicting the open world environment,
[60] and the second and third trailers—released on September 28, 2017, and May 2, 2018, respectively—introduced the game's characters and story.
[61][62] A trailer released on August 9 features the first gameplay footage, demonstrating the shooting and horse mechanics, and the ability to maintain the player's gang and camps.
[63] A second gameplay trailer, released on October 1, 2018, demonstrated the in-game heists and Dead Eye targeting system.
[64] The final pre-launch trailer was released on October 18, 2018, intended to be a television advertisement.
[65] Houser noted the team often edits several hundred versions of the trailer, based on suggestions from other teams.
[4] A trailer for the Windows version was released on October 17, 2019, demonstrating the updated
4K resolution gameplay at 60
frames per second.
[66]