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The Israeli theory of what it tried to do here is summed up in a Hebrew phrase heard across Israel and throughout the military in the past weeks: “baal habayit hishtageya,” or “the boss has lost it.” It evokes the image of a madman who cannot be controlled.
“This phrase means that if our civilians are attacked by you, we are not going to respond in proportion but will use all means we have to cause you such damage that you will think twice in the future,” said Giora Eiland, a former national security adviser.
It is a calculated rage.
For Israel, Hamas’ rule here is anathema. But the fact that the group controls all facets of Gazan society gave Israel a rationale for attacking a wide range of institutions.
As an example, Eiland, the former national security adviser, noted that Israel “can destroy the infrastructure of the regime, and that is much more painful than only hitting military targets.”
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Gaza as ‘PR Battle’