"Objectively, Spanish football is the best in the world," announced the league's president, José Luis Astiazarán. "Spain won Euro 2008, Barça the European Cup, and our league's the best, superior to England." The arrival of Cristiano Ronaldo, Kaká, Karim Benzema and Zlatan Ibrahimovic last summer provided all the proof he needed. The best players in England, Italy and France had departed for Spain. More than €455m had been spent by Spanish clubs on transfers – a 72% increase, more than any other country. Ever.
But, insisted Astiazarán, those days could soon end. Never mind the fact that 43% still puts Spain's tax band below the 50% in the United Kingdom, revoking the Beckham Law will be the demise of the domestic game. "In a few years our league will be average because it won't attract the world's best," complained Tebas. "It is the end of the league of the stars." The law will be repealed from the new tax year but, at least, will not be applied retrospectively, so existing contracts are protected.
Tebas may even be right, and not only due to the Beckham Law, because beneath the glistening surface Spanish football is in crisis. According to José María Gay, Spain's leading expert on football finance and an adviser to Uefa: "La Liga is dying." The Osasuna president, Patxi Izco, admits: "I fear a financial meltdown." "Football," insists another director, "is seriously ill."
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The federal nature of the Spanish state, made up of autonomous communities, also offers a crutch upon which to lean. Madrid, Barcelona and Sevilla have all benefited from favourable property deals involving their local councils; Atlético plan to move to Madrid's municipally owned Olympic Stadium, selling the site upon which the Vicente Calderón stands to the council. Many clubs do not have that option: Sporting, Racing, Almería, Getafe, Deportivo, Málaga, and Valladolid all play in municipal stadiums.
According to reliable statistics Madrid have 13.2m fans while Barcelona have 10.4m. Valencia are third with 2.1m. Nearly two-thirds of all football fans in Spain support one of the big two. And supporters of other clubs almost invariably choose Madrid or Barcelona as a "second" team.
The dominance is felt most on TV – and that is the crux of the issue, the precarious foundation upon which Spanish football is built. Unlike elsewhere – and even Italy is going collective – Spanish clubs negotiate individual television deals. "The lack of a centralised deal is the biggest problem we face," Tebas says. The reason is clear. Madrid and Barcelona will earn approximately €120m in rights each year until 2013. Last season's third-placed side, Sevilla earn around €20m; Valencia, currently third, make under €30m – less than Portsmouth. Right throughout the league, the imbalance is extraordinary. Competing is impossible.
"It's not normal to have two clubs earning 15 times more," says Villarreal's Roig, "and it's going to be very hard to get the clubs to agree to change now. There's no unity, the league has a very difficult role. I'm not worried about Sheikhs [pumping money into England], I'm worried about our own organisation."
Perhaps the most fearful remark about La Liga's "big two" problem comes from Sevilla's sporting director, Monchi. "Spain," he says "reminds me of Scotland."