Archief - Ubisoft geeft het eindelijk toe

Yves Guillemot (Ubisoft CEO) zei:

However, as some of our games did not meet the required quality levels to achieve their full potential they need more sales promotions than anticipated"

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Ubi.Vigil @ Ubisoft zei:

There's been a recent trend of quoting, and very much misinterpreting, a section in the recent Ubisoft financial statement. Specifically:

"as some of our games did not meet the required quality levels to achieve their full potential they need more sales promotions than anticipated."

This most certainly does not mean, as some have interpreted, that we will be focusing purely on marketing and sales in the future rather than developing great games. Rather, existing unsold game stock from recent titles will receive "sales promotions" which primarily means competitive pricing and potentially other in-store deals. This is an approach much of the games industry is taking given the current financial climate, and certainly something that gamers are benefiting from.

Contrary to how some posters have decided to read this statement, it does not have any impact on games currently in development. The studio teams will be learning from the feedback on their recent games and working hard to make the best games they can.

I hope that clears things up.

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