That's the looks, but how about the guts? The mod's got the usual safety features you'd expect, can fire loads from .1 to 3 ohm (.2 to 3 ohm in bypass/pseudo-mech mode), and outputs (per the spec sheet, I don't have a 'scope to check the signal) from .5 to 8.5 V, so it should be able to reach its advertised 50W max with loads up to 1.4 ohm (does anybody actually vape at 50W on a supra-ohm coil?). In temperature-control mode (it supports both nickel and titanium wire for TC), its range is 200-600 degrees F or 100-315 degrees C. Where it sets itself apart is the menu - or, more precisely, the lack thereof. When you attach a new atomizer (or power the device up) you're presented with a "New Atomizer? Y/N" prompt. If you press "n" the device comes up with its previous settings, if you hit "y" it first asks what kind of coil you have attached - (Ka)nthal, (Ni)ckel, or (Ti)tanium). If you select kanthal, it asks if you want to run in regulated mode or "bypass" (ie. mech) mode, which just dumps the current battery voltage to your atomizer with no regulation; if you select regulated mode you're now at the main screen and can use the up or down buttons to set your desired wattage in .1 watt increments (it auto-scrolls - with an accelerator - if you hold the button, but doesn't round-robin). If you select Ni or Ti it will ask if you want to run in Fahrenheit or Celsius, then ask if the coil is at room temperature (if you answer "yes", it locks the resistance, if not it uses the old resistance for temperature calculations); you're now at the main screen and can set your desired temperature in 1 degree increments. There are no presets, no memory locations, no external software, no modes, no way to load your own TCR curves, and no need to set wattage (or joules) when you're in TC mode - just set desired wattage or temperature and vape. Whether that's a pro or a con is down to personal taste - some people like to fiddle and micro-manage every single aspect of their vape, others just want to push a button and get their nic fix.