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Decades ago Scott Rosenberg was faking interest in his comic book Cowboys & Aliens, trying to get it made as a film – despite the comic book not actually existing. All he had was a cool cover and a cool name. He made a splash on the cover of Variety and spent the next years trying to get the movie made, through a variety of studios. Eventually, with his Platinum Studios publisher, he got a bunch of people to actually write and draw the comic as a graphic novel (inlcuding Fred Van Lente) and then published it, in the hope of making it happen for real this time.
And as part of that venture he tried to game the system. Giving cheques to the bigger comic book shops of the day, if they would order thousands of the graphic novel in question. The cheques would cover the amount it would cost to order them, plus a bit extra on top. These comic shops complied, sold the already-below-cost 115 page $3.99 graphic novel for 50c, or free with any comic, or just free if you walk in, to help shift the thousands they had, and it worked. They reported the sales, Entertainment Weekly called Cowboys & Aliens the number one graphic novel of the week, and they made a splash.
However my investigation of this at the time deprived them of one thing they really wanted, Diamond Comics Distributors calling them the number one best selling graphic novel of the month.
They’d persuaded Top Cow to list the title under the Image section (by way of another cheque) – as a brokered publisher, Image could declare that Cowboys & Aliens was a graphic novel for the sake of the charts, even though at $3.99 it fell under the price point of $9.99 that Diamond usually demanded to be counted as a graphic novel.
If they had tried this refunded-costs promotion through Diamond, paying for certain stores to receive Cowboys & Aliens for free, those numbers would not have been counted in the charts. But by just giving a cheque to the stores, they would be, and would count as full price sales. When Diamond people read my Lying In The Gutters column at the time, they decided not to count the excess orders paid for by Platinum, and instead declared that it was the twelfth best seller.
But it was enough to make the difference. Platinum sold Cowboys & Aliens as a movie starring Daniel Craig and Harrison Ford, directed by Jon Favreau. They did it. Job done.
And in an ironic twist – those tens of thousands of extra four dollar Cowboys & Aliens that were printed and ordered by these shops – the ones that they had to give away for free they had so many…
Well, actually now selling for up to $36 on eBay. Ten times the cover price. You know, I once saw a street refuse container full of them.
http://www.bleedingcool.com/2010/11/20/the-great-cowboys-aliens-scam-has-unexpected-result/
mig el pig zei:The Exterminators 1-5
Phille023 zei:Bedankt Ugh & Malk, dit wist ik allemaal niet. Vond het al verdacht dat er soms 100USD en meer voor werd gevraagd op de 2de hands markt.
ugh zei:de 5 trades of de eerste 5 issues?
mig el pig zei:Het zijn de trades,
Heb ze vanochtend uitgelezen en ben zeer content van mijn aankoop.Tis inderdaad een verhaal dat ge niet snel kunt vergelijken met een ander. Einde is inderdaad jammergenoeg een beetje gerusht. Had graag meer over Dr. Sar zijn verleden te weten gekomen
Wat er met Laura gebeurd bv is ook iets dat ontbreekt
mig el pig zei:(alleja nog op zoek naar Wolverine: Origins & Endings, in betty boop en Ukbookdepository hadden ze hem niet meer, iemand een idee waar in Gent of Brussel ik die eventueel nog zou kunnen vinden?)
Malkavian zei:![]()
JLA Deluxe Edition vol 1
JLA Deluxe Edition vol 2
JLA Deluxe Edition vol 3
JLA Deluxe Edition vol 4
Heb altijd veel goed gehoord over Grant's JLA run dus wordt het eens tijd om deze eens te verslinden![]()
